An SEO Guide
In this article you will learn about:
An Overview of Ecommerce SEO
Creating an Ecommerce SEO Strategy
The Benefits of Ecommerce SEO
Leverage the power of SEO to grow your ecommerce store. Here’s our step-by-step guide to creating an ecommerce SEO strategy to set you up for long-term success.
SEO for Ecommerce
Get ready to unlock the potential of your ecommerce using SEO. In this article, we’ll give you a helpful guide to optimise your website for search engines. With an effective SEO strategy in place, you can increase traffic to your site, improve your chances of being found online, and make more sales. Get an SEO refresher here.
From keyword research and on-page optimisation to content marketing and amplification, here’s what you need to know when it comes to ecommerce SEO.
What is Ecommerce SEO?
SEO, also known as search engine optimisation, is the process of optimising your website to improve its visibility—the likelihood of people finding you online through search results. It’s about making your online store more visible to potential customers when they search for relevant products or services using a search engine like Google.
It would be a huge shame to have an incredible website with brilliant products that no one can find. Therefore, SEO for ecommerce sites is important. Optimising your site includes making the most of your product pages, product descriptions, and meta descriptions to make it easier for search engines to index your content.
Your website appearing higher in search results makes you look more credible, and people are more likely to click onto websites that appear on the first page. Simply put, a well-thought-out SEO strategy can help you get in front of your target customers in a crowded online marketplace.
How to Create an Ecommerce SEO Strategy
Step 1 - Keyword Research
It’s important to understand the words people are using to search for the type of products or services on your website so you can factor them into your content. There are lots of handy tools, like Google Keyword Planner, Moz Keyword Explorer, and Semrush that can help you find the relevant keywords and how often they’re being used.
Step 2 - On-Page SEO
Now you have your keywords, it’s time to optimise your online store’s content. Use the keyword research from Step 1 to craft the writing on your page to make it more appropriate for your audience. Try to include these words into headings, product descriptions and meta descriptions. Your aim should be to provide readers with relevant and valuable information to improve their experience of being on your site.
Step 3 - Technical SEO
Think about doing a technical audit of your ecommerce store and fix anything that comes up. Technical issues can have a negative impact on your rankings, so it’s a good idea to audit regularly. Your website should be mobile-friendly, easy to use and it needs to load fast. Other things to look at include your site structure and internal linking.
Step 4 - Content Marketing
It’s no secret that content is important. Having informative and engaging content helps you connect with your readers and provides them with value. Blog posts, how-to guides, and infographics are a great way to resonate with potential customers. When your content is high-quality, the more likely you are to drive more traffic to your online store. This type of content is also ideal for sharing and promoting on social media.
Step 5 - Amplification
Amplify your marketing to increase your online presence by using powerful tactics like link building and search ads. You could try collaborating with influencers to build a buzz around your brand and get backlinks to your online store, and writing guest blogs for other websites is a helpful way to reach new audiences.
Step 6 - Measurement
Measuring and monitoring the performance of your ecommerce SEO is a smart move. Make the most of tools like Google Analytics (or GA4) which have really useful insights into things like traffic, sales, and how long people are staying on your website. Keep a close eye on data around your organic traffic (traffic from search engines), as well as bounce rate (the percentage of people who leave your online store after only visiting one page) and conversion rate (the percentage of people on your site that buy from you).
By following these steps and making sure to do keyword research, optimise and create quality content, fix technical issues, boost your marketing efforts, and keep track of performance, you’ll be setting your online store up for growth.
Think: maximising your visibility and getting in front of the right people online, higher credibility resulting in more potential customers clicking through to your website, and ultimately, the opportunity for improved sales and revenue.
Time to put your SEO hat on!
